Brand is not a logo. It's not a product. It's not your business name.
A brand is a person's gut feeling about a product, service or organization.
First, we need to hear the voice that lies in our deepest core. And then, follow that voice.
We believe that following what our hearts' desire is not a hobby-jobby thing. We don't have time to waste with that. This is an emergency situation.
The change we desire to see in our lives doesn't always require big, radical steps; all we need to do is to consistently take little steps in the right direction.
We believe that eternal peace of mind and success are nothing but the end of a patient journey of LITTLE STEPS. Starting with a few big moves leads to nothing but a huge waste of energy with very little in return, while moving forward with CONSISTENT LITTLE STEPS keeps you fresh and oriented towards your goals, and it allows you to develop and improve the skills you need on the journey.
Life is the harmonious flow of time and space. As long as we are in harmony with the things surrounding us (ideas, people, nature...), we live in the most peaceful way.
We believe that if we learn how to be in harmony with everything in our lives, every concept, every tangible and intangible, every belief and system, we can diminish that negativity and begin to live in a more positive way. And only when we learn to be in harmony, can we change the world in a positive and fruitful way.
Quitting an exhausting corporate job to start your own business is much more than "trying something new." It means standing strong against the status quo.
We believe that starting a business on your own is not some kind of soapy fantasy, it's a whole attitude towards life. And I support it with all my heart.
We deserve a less eye-bleeding and more eye-pleasing visual world to enjoy.
We believe that we and only we, people who seek to design their personal lives, workplaces and environments thoughtfully, can turn this world of "meh" into a world of "wow".
A better world tomorrow is not a utopia, it's just the result of our actions today.
We believe that success is nothing but a natural result of following all that manifests itself in the here and now.
First, let's have a meeting to discover the main pain points and requirements of your business. We'll have a 30-minute meeting to see if Daçe Studio is a good fit for your needs.
2-day and 2-week programs to deeply exercise and explore your:
• Unique Selling Proposition
• Target Audience and Market
• Core Values
• Brand Archetype / Character
• Storytelling Framework
The rest is the creative part: design. We'll collaborate together on your brand's logo system and all of its visual identity: a color palette, typography (fonts), patterns, and collaterals including print and digital assets.
“It has been a great pleasure working with Daçe Studio. Creativity, communication and collaboration: extraordinary. Highly recommended partner.”
As an explorer archetype, I have always been seeking creative paths through which I can feed my nomadic spirit with better experiences.
Drawing and selling big, fat graffiti to my classmates when I was 9, making up improvisational theater to mock the teachers at 12, designing board games at 14, joining the university's radio station at 18, writing and publishing a book at 22, recklessly becoming an oil explorer at 23, quitting my well-paying management position and taking a one-way flight to Perú at 29...
These things all shaped how I think, how I analyze and how I create. I'm glad I've had all these experiences, since they eventually made me the brand designer I am today.
Now I am sharing my expertise and explorations with a global network of solopreneurs: other experts, leaders, coaches, consultants, and creatives.
Branding is, at its core, a process that endows your business with a unique look, feel, voice and tone. These assets help to differentiate you from your competitors, stand out in the market and reach the right audiences.
First, we'll have a meeting to discover the main pain points and requirements of your business in a 30-minute free call. After that, if we seem to be a good fit for each other, we kick off with a Brand Strategy Workshop, which takes 2 days (2-hour sessions) to set up the foundation for your brand—the brand strategy.
In the following two weeks, we will research your target market and audiences, then explore ideas to find the best direction for logo design, and refine, finalize and present your logo(s). After revisions (if needed), we will move forward to design typography, color system, photography, iconography, brand patterns and illustrations. That's your brand's visual identity.
Regarding to your requirements, we will design all the "branded" print and digital assets, such as business card, stationery, email signatures, slide deck template, social media template and so on.
This entire process takes about four weeks for branding.
Branding is the foundation, the main structure of your brand's look, feel, voice and tone. It consists of both visual identity (logo, fonts, colors, patterns, etc.) and verbal identity (messaging). Marketing is the comprehensive set of efforts that you make for your brand to be noticed.
Marketing is asking someone out on a date.
Branding is the reason they say yes.
A well-branded business means a well-targeted sales generator (even if you are a non-profit). This is because selling is actually not a one-way transaction. It's also "buying", which makes it a two-way interaction. Your brand is all the thoughts and emotions that arise in your audiences' mind when they think of it. With good branding you create an emotional bond with them, and this results in greater revenues with greater profit margins.
Branding is not something that can be mass-produced. It's the most vital part in your brand's lifespan, and its design needs to be very precise and completely unique. That's why each brand has differently sized problems that can be solved on different scales. So there is no fixed menu, but we can talk about the details while discovering your specific needs.
The duration of a branding project depends on its scope, but most branding projects with our clients have taken about four weeks to complete.