Goal
The brand had to be repositioned to meet its widened vision and offerings, to fit in mega engineering projects, and to merge its sustainable force with new clients operating in different industries.
Challenge
There had been almost a decade in the market, and be was always open to little tweaks. However, one would hardly say that the brand had a crystal clear strategy and a highly consistent visual identity.It would be a great opportunity to strengthen the both from scratch.
Solution
We found out that the square is the foremost important element to be the brand’s champion. With a clever and consistent use of it, we would have a strong visual position. Also, we needed to pick a livelier red and ‘own’ it confidently. That’s why we studied the successful brands who brilliantly did it.
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