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Branding project


Engineering Consultancy
Istanbul, Turkey
Branding & Web Design
Logo Design for Startup


PROCUBEX is, as defined by their core values, a "unique solutions provider" for the energy companies upstream and downstream (in the oil industry) who face engineering problems that seem impossible to solve. We collaborated with them to build a perfect brand identity from scratch.


The goal was to come up with the most appropriate and memorable design execution for the logo and other brand assets, which would serve to create an extraordinary oilfield service brand. Since the target market is full of mediocrity, we were seeking a quirky, avant-garde and higher level of brand character, one that would reflect the culture and values of its founder Alzade Güldağ.


The challenge was to build the design on the idea of the Rubik’s Cube, which has been the world’s best-selling puzzle game and toy for decades. Rubik’s Cube is angular yet colorful. It’s problematic, but it has many solutions. While it requires practice to master, it can only be solved if you are good at analytical and logical thinking.


The solution... Well, if you follow the path below, you’ll be familiar with this project’s creative process.

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"When I decided to work with a designer I knew that there were plenty of professionals in the market. I was looking for someone whose capital is his intelligence and backpack; that's why I decided to work with Berkay. I used to work with him in drilling fields and he was coming up with new ideas to improve all projects.

At the beginning of the PROCUBEX branding process I was impressed, I noticed how big and different he can imagine. No need to tell how joyful working with Berkay is, but I can say he is a fast learner (a good Rubik cube solver), he listens with patience, creates, and applies very fast.

This modest traveler designer has completed all our project steps earlier than promised and the whole process was impressive for us. To be honest, I have zero hesitation in giving his number to companies who would need his expertise."

Alzade Güldağ, the Founder

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