Biancha is an Izmir-based chemical solutions partner for oil and gas industry, offering premium chemicals and engineering service for their exclusive clients.
They reached out for collaborating with Daçe Studio to build an attractive brand from scratch in mid 2022. In an industry where most of the brands offer the similar products and more or less the same mediocre design, Biancha wanted to stand out in the market with its innovative and visionary approach.
For the brand identity, we started exploring "how to look Mediterranean" as Biancha needed to have Italian sophistication and Turkish touch melted in the same pot, while staying simple, minimal and elegant.
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The new logo is formed by a continuous set of parallelogram "clay plates" that have a simple perspective, and meant to transmit the capital "B" very subtly to the audience. The rest of the identity has been built mainly on the same concept, yet we used the help of AI-art (thanks to the tool Open AI Dall-E) to enrich the visual world.