Istanbul Post

What—

Established in late 2020, Istanbul Post is an exclusive cargo and courier company. I was engaged to design their brand’s entire visual identity.

Goal—

It was vital for Istanbul Post, especially during the pandemic, to distinguish itself with one-of-a-kind branding. Since there was already a good amount of competition in the market, the brand needed to be the leader in the long run.

Challenge—

With the requirement of a simple yet strong logo and recurring graphical elements that needed to somehow connect to the original concept of “cargo delivered anywhere,” we had to spend a good amount of time researching different design options.

Solution—

After the process of discovering the kind of brand they would like to create in potential customers’ minds and defining the main types of personas, Istanbul Post found its basic, unique, modern and robust identity in the intersecting elegance of black and vivid medium yellow.